What are the Women in Content Marketing Awards?

The Women in Content Marketing Awards (WICMAs) recognize the outstanding work of inspiring and accomplished innovators, spotlighting specific achievements made by women and showcasing how they have positively impacted others—colleagues, clients, and the industry as a whole—through their leadership.

The Women in Content Marketing Awards are presented by Masthead, a full-service content marketing agency founded and led by women, in partnership with the Content Marketing Institute.

The 2024 WICMA Award Categories

Content Marketers of the Year

This award recognizes exceptional content marketing contributions made by the nominee. This may include work she has developed for a brand or organization, achievements from throughout her career, and ways in which the nominee has used her voice to inspire and lead others in the industry. The nominee has five or more years of experience in the marketing industry.

*NEW* Content Marketing Programs of the Year

This award recognizes an exceptional content marketing project or program executed by a woman-led team, celebrating excellence and innovation in strategy, execution, and impact. (The entire team that worked on the project does not have to be women.) Success metrics are required to qualify for this award but will not be shared publicly.

Marketing Leaders of the Year

This award recognizes a C-suite or executive-level woman who leads the marketing and/or content marketing efforts at her brand or organization. The nominee has ten or more years of experience in the marketing industry.

*NEW* AI Innovator

This award recognizes a nominee working in marketing who has integrated AI within her company, brand, or organization to drive transformative change. It acknowledges achievements such as establishing AI task forces, pioneering AI integration in internal workflows, and harnessing AI technologies to enhance content marketing strategy and execution. This nominee is a visionary shaping the future of marketing through innovative AI utilization.

*RETURNING* Pivot

This award recognizes a nominee who has made a shift from a different career field into content marketing—and is already forging a path to greatness. She has fewer than five years of experience in the field of content marketing.

Rising Stars

This award recognizes an up-and-coming content marketer who has already demonstrated exceptional work and talent in the content marketing industry despite fewer than five years of experience. Marketing is the nominee’s first and current career path.

Winners of the Rising Star Award will receive a scholarship (supported by Jasper) to Content Marketing World 2025.

Freelance Excellence

This award recognizes a freelance content marketer (writer, designer, strategist, etc.) who has created outstanding work for a campaign on behalf of a brand or organization.

Who Hosts the WICMAs?

The Women in Content Marketing Awards are presented by Masthead, a women-founded and -led content marketing agency. The awards are presented in partnership with the Content Marketing Institute, the leading global content marketing education and training organization.

About Masthead

Masthead aligns emerging and iconic brands with the industry’s top creative strategists, editorial storytellers, brand marketers, and data specialists. Specializing in end-to-end management of the content process, Masthead develops and manages exceptional, results-driven multimedia content programs that speak directly to the topics and ideas that engage audiences most.

About the Content Marketing Institute

The Content Marketing Institute advances the practice of content marketing through online education and in-person and digital events.

CMI creates and curates content experiences that teach marketers and creators from enterprise brands, small businesses, and agencies how to attract and retain customers through compelling, multichannel storytelling.

How Are These Awards Different?

Traditional marketing awards tend to focus exclusively on the strength of the winner’s portfolio—not the overall contributions the candidate has made to the industry.

The WICMAs consider the following elements when judging the awards:

  • Creative and professional achievements

  • Innovative approach and thinking

  • Leadership and mentorship

  • Community involvement and impact

  • Time spent acquiring experience (for Rising Star candidates)