What the F@#k is Happening to Content Marketing?
Hour long virtual sessions on Tuesday, July 16, at 1 PM ET or Wednesday, August 14, at 12 PM ET
You're Content marketing is changing—fast. Google is rewriting the rules, AI-generated content is everywhere, and once-reliable strategies are falling flat. If you’re feeling overwhelmed, uncertain, or just straight-up panicked—you’re not alone.
This event is a no-fluff reality check on what’s really going on in content marketing. Amanda Pressner Kreuser and Julie Hochheiser Ilkovich, co-founders of Masthead, a content experience & marketing agency, will break down the most important trends and disruptions shaking up the industry.
Amanda and Julie will dig into the rise of AI Overviews (AIOs), the latest Google algorithmic changes, and how AI-optimized content is flooding search and reshaping the way we work.
You’ll walk away with a clearer understanding of the shifts happening beneath our feet—and what they mean for your career, your content, and your team.
Expect a few uncomfortable truths, key industry trend insights, and most importantly, guidance on how to adapt. Yes, the landscape is shifting. But we’re here to help you stay grounded, informed, and ready to evolve.
This conversation is too important to have just once—so we’re offering two chances to attend. Join us on Tuesday, July 16, at 1 PM ET or Wednesday, August 14, at 12 PM ET and be part of the conversation that every content marketer should be having right now.
Julie Hochheiser Ilkovich is an award-winning content marketing expert and entrepreneur. She is co-founder and managing partner of Masthead, a full-service content marketing agency. She is also a career expert and the host and executive producer of the WomenHeard podcast. Julie honed her expertise through her roles at Warner Bros. (editorial director of Alloy Entertainment, creators of Gossip Girl, Pretty Little Liars, and The Vampire Diaries), Hearst (site director for the Hearst Teen Network, which included seventeen.com), and AOL (editor and on-air personality at AOL RED, AOL’s teen channel). Julie’s passion for supporting and elevating women led her to become the co-founder and executive director of the Women in Content Marketing Awards (WICMAs). Julie’s career advice has been featured in outlets including USA Today, Cosmopolitan, Woman's Day, Crain's New York, TheStreet.com, Good Day New York, Great Day Washington, and SiriusXM. She is a graduate of the Boston University College of Communication and a proud recipient of a New York Women in Communications WiCi Award, which celebrates the career achievements of women in communications.
Amanda Pressner Kreuser is an award-winning journalist and emerging AI marketing strategy expert. She is co-founder of Masthead, a full-service content marketing agency, and the AI Marketing Innovation Council, a collective of senior marketers, agency leaders, and AI strategists who evaluate and demystify emerging AI tools. Their mission: to help teams confidently and independently integrate AI into their workflows and become stronger, more effective marketers.
At Masthead, Amanda leads brand strategy and client success, initiating programs for companies across technology, finance, health, and consumer products. She supports brands in crafting compelling, high-performing narratives by combining editorial insight, business strategy, and the latest in AI marketing technology.
Previously, Amanda served as digital director at Men’s Fitness and held editor roles at Shape and SELF. Her writing has appeared in USA Today, Travel + Leisure, Real Simple, Cosmopolitan, Marie Claire, Forbes, and other national outlets. She is also the co-author of the bestselling travel memoir The Lost Girls, which chronicles a yearlong global adventure and has inspired readers around the world.