f you've ever wondered why some posts consistently gain traction while others barely get seen, you're not alone. In this practical, no-fluff session, WICMA Award-winning content strategist Kelly Meehan Brown shares the lessons she's learned from developing executive thought leadership and managing company LinkedIn accounts across SaaS, finance, HR, AI, and technology.

You'll learn what the LinkedIn algorithm actually rewards, the common mistakes that quietly limit reach and engagement, and the strategies that help build meaningful visibility without relying on hacks or chasing trends.

Whether you're growing your own professional brand or creating content for executives or organizations, you'll walk away with actionable insights you can apply right away while staying authentic to your voice.

You'll learn:

• What the LinkedIn algorithm prioritizes (and what it doesn't)

• The most common mistakes marketers make that hurt performance

• Simple strategies to increase reach, engagement, and meaningful connections

• How to create content that feels authentic while delivering results

• Practical tips you can start using immediately

Whether you're new to LinkedIn or looking to refine your strategy, this session will help you approach the platform with greater confidence and a clearer understanding of what actually works.