MEET OUR 2026 JUDGES
The Women in Content Marketing Awards (WICMAs) are judged by an esteemed panel of industry leaders and experts in content marketing. Learn more about our judges!
Laura Dobbins
Chief Content & Commercial Officer
Highland Content Strategies / AI MOS
Great content doesn't happen by accident — it's built on strategy, craft, and the courage to say something worth saying. Laura Dobbins has spent two decades doing exactly that, across some of the most demanding audiences in both B2B and B2C including Bloomingdale's, Bed Bath & Beyond, Weight Watchers.
Her track record is built on results that move the needle: newsletter programs running at double industry benchmarks, a content ecosystem that grew 200% while generating 35% of marketing-sourced revenue, and co-authoring an executive book that sold 85% of its first print run in six months. A Silver American Business Award winner and previous WICMA Content Marketer of the Year finalist, she currently also leads the launch of AI MOS.
Laura believes AI is a powerful productivity multiplier. She's equally convinced it will never replace the creativity, craft, and humanity that skilled practitioners bring to the work — which is exactly what she'll be looking for in this year's award candidates.