MEET OUR 2025 JUDGES

The Women in Content Marketing Awards (WICMAs) are judged by an esteemed panel of industry leaders and experts in content marketing. Learn more about our judges!

Kelly Haggard

VP, Marketing Innovation

Synchrony

Kelly Haggard has over 20+ years in omni-channel marketing, covering multiple industries, including financial, retail, publishing, healthcare, and education. Kelly leads marketing innovation work at Synchrony, evaluating new opportunities through a scoring framework and activating new capabilities in the Fintech marketing space. Kelly serves as co-chair for the Email Excellence Committee with the Association of National Advertisers and received the Stefan Pollard Email Marketer of the Year award in 2023.

Kelly lives in Costa Mesa, CA, and volunteers with multiple non-profit organizations, including the OC Wine Society and South Coast Repertory Theatre, and co-leads Synchrony’s volunteer Diversity and Inclusion Committee for the Costa Mesa site.