MEET OUR 2023 JUDGES

The Women in Content Marketing Awards (WICMAs) are judged by an esteemed panel of industry leaders and experts in content marketing. Learn more about our judges!

Karla Hesterberg

Director of Content Marketing

HubSpot

Karla Hesterberg is the Director of Content Marketing at HubSpot. She has worked in content marketing for nearly a decade as a writer, editor, content strategist, and people manager, and currently oversees HubSpot's Blog Network, Historical Content Optimization, and Content Growth teams.

After receiving her degree in Rhetoric from Bates College, Karla worked in public relations and political communications before starting at HubSpot as a customer service representative. While working full-time at HubSpot she received her Master's in Corporate Communications from Northeastern University, and was hired on HubSpot's Content Marketing team as a Staff Writer for the blog. She was promoted to Director of Content Marketing in 2023 after leading the Blog Network team for five years.

When she's not working on content at HubSpot, Karla is a mixed-media artist.