MEET OUR 2026 JUDGES

Amy Higgins is a content strategist and speaker who believes great marketing works across the full funnel or not at all — equally fluent in demand generation, AEO strategy, video storytelling, and executive thought leadership. Data-driven by discipline and a creator by instinct, she has a particular gift for cutting through the BS of marketing language to find the story that actually resonates.

Over 15 years she's built thought leadership programs that move markets — from original research franchises, influencer initiatives, and editorial systems designed to stay distinctive in an AI-saturated world — at Cloudflare, Twilio, Lyra Health, and Salesforce. She's a long-standing Content Marketing Institute mentor, judge, and contributing author, and a Content Marketing World speaker.

She brings that same no-nonsense lens to judging with her a sharp eye for defensible points of view, an instinct for when rigor is missing, and a genuine love of mentoring the next generation of content leaders.