MEET OUR 2026 JUDGES
The Women in Content Marketing Awards (WICMAs) are judged by an esteemed panel of industry leaders and experts in content marketing. Learn more about our judges!
Alison McCarthy
Content Director, Skift Studio
Skift
Alison McCarthy is Content Director of Skift Studio, where she leads editorial strategy, storytelling, and content execution for branded campaigns across the travel, hospitality, technology, and consumer sectors.
Over the course of her career, she has directed more than 200 branded content initiatives spanning long-form editorial, executive thought leadership, video, live events, social storytelling, and research-driven reports for brands including Amazon, American Express, Discover Puerto Rico, Expedia, Hilton, Hyatt, Marriott, Meta, Pinterest, TikTok, and Visa.
Alison has moderated executive conversations and industry panels in New York City, London, and Delhi for audiences ranging from 100 to 1,000 attendees. She was recognized as one of Pepper Content’s Global Marketing Leaders 2025, and the Skift Studio team was a finalist for Best Branded Content Program – B2B at the 2025 Digiday Media Awards.