When most marketers think about Pinterest, they think of recipes, home décor, wedding inspiration, or a social platform they haven't touched in years. What often gets overlooked is that Pinterest functions less like social media and more like a search and discovery engine—one where users actively seek ideas, answers, products, and expertise.

Unlike channels built around fleeting engagement, Pinterest is designed around intent and discovery. Yet many content teams still struggle to understand where Pinterest fits alongside SEO, blogs, email, social media, and other distribution channels.

In this WICMA Connect session, Pinterest-led growth strategist Dana Bahr will explore Pinterest through a content marketing lens. We'll discuss how Pinterest differs from traditional search and social platforms, where it fits within a modern content ecosystem, and how marketers, consultants, and agencies can use it to support visibility, traffic, thought leadership, and business growth.

Whether you're creating content for a brand, managing client programs, or looking for new ways to maximize the value of existing content, you'll leave with a clearer understanding of how Pinterest can support your overall content strategy.