The Future of Editorial Planning: Powered by AI, Guided by Humans
Sign up for either virtual event now — they will both be the same content
Wednesday, November 19 at 2 pm ET
Creating and maintaining an editorial calendar can be one of the most time-consuming tasks in content marketing—but it doesn’t have to be. In this 45-minute virtual session, join the Women in Content Marketing Association (WICMA) and Caila Ball-Dionne, VP of Editorial Operations at Masthead, for an inside look at how she uses custom AI scripts and Google tools to automate the most tedious parts of editorial planning.
You’ll see firsthand how AI can handle repetitive tasks like organizing timelines and managing updates—freeing up your time for what matters most: strategy, storytelling, and creativity.
Discover how human insight and AI efficiency can work hand-in-hand to make your editorial process smarter, faster, and more inspiring.
We think this conversation matters to every content professional navigating AI, so we’re making it available twice. The same content will be presented at each session—join us for whichever session fits your day!
Tuesday, January 13 at 3 pm ET
Caila Ball-Dionne is a communications professional and content marketing executive with nearly two decades of marketing experience. She oversees strategy and editorial operations for Masthead Media, where she has led demand gen projects for clients including Google, American Century, Prudential, Peloton, Nutanix, AARP, OXO, Marriott Vacation Club, JanSport, and Reebok. Prior to Masthead Media, Caila worked across content creation, marketing strategy, social media, and PR with a primary focus in the telecommunications industry.