Creating and maintaining an editorial calendar can be one of the most time-consuming tasks in content marketing—but it doesn’t have to be. In this 45-minute virtual session, join the Women in Content Marketing Association (WICMA) and Caila Ball-Dionne, VP of Editorial Operations at Masthead, for an inside look at how she uses custom AI scripts and Google tools to automate the most tedious parts of editorial planning.
You’ll see firsthand how AI can handle repetitive tasks like organizing timelines and managing updates—freeing up your time for what matters most: strategy, storytelling, and creativity.
Discover how human insight and AI efficiency can work hand-in-hand to make your editorial process smarter, faster, and more inspiring.
We think this conversation matters to every content professional navigating AI, so we’re making it available twice. The same content will be presented at each session—join us for whichever session fits your day!
The Future of Editorial Planning: Powered by AI, Guided by Humans
Sign up for either virtual event now — they will both be the same content
Caila Ball-Dionne is a communications professional and content marketing executive with nearly two decades of marketing experience. She oversees strategy and editorial operations for Masthead Media, where she has led demand generation and content initiatives for clients including Google, American Century, Prudential, Peloton, Nutanix, AARP, OXO, Marriott Vacation Club, JanSport, and Reebok.
Caila develops AI-driven workflow automations that streamline marketing processes and enhance collaboration across teams. She also helps brands navigate the evolving landscape of AI transformation, guiding them in adopting tools and practices that boost efficiency while preserving creativity and brand voice.
Prior to Masthead, Caila worked across content creation, marketing strategy, social media, event marketing, and PR, with a primary focus in the telecommunications industry.