The Content Comeback:
In today's fast-changing digital landscape, relying on organic traffic alone is no longer enough to sustain content marketing success. Whether your brand has experienced a drop in traffic due to algorithm and AI changes, increased competition, or shifting audience behaviors, the right paid media strategy can help you make a powerful comeback.
Join the Women in Content Marketing Association (WICMA), in partnership with Delegator and Masthead, to explore why paid search is an essential part of a successful content marketing strategy and how market research and insights can help maximize its impact.
Attendees will discover key tactics to rebuild lost traffic, drive meaningful engagement, and amplify their best content through awareness campaigns. Through real-world case studies, we'll showcase how brands have transformed their content marketing success with smart, strategic paid media approaches.
Don't let declining traffic hold your content back—learn how to use paid media as your secret weapon for a winning content comeback.
Winning Back Traffic and Engagement with Paid Media
This WICMA Event is brought to you in partnership with:
Sign up for either virtual event now — they will both be the same content
Thursday, December 11 at 2 pm ET
Tuesday, February 12 at 1 pm ET
Andrew Scarbrough is CEO and cofounder of Delegator and ProDiligence, and a rising star in e-commerce, digital advertising, and technical due diligence. As CEO of digital advertising leader Delegator, Andrew has helped hundreds of businesses increase traffic, improve conversions, and analyze results, developing and executing on successful PPC, e-commerce, and web marketing strategies for both smaller companies and worldwide brands like Rawlings and PlayCore. As head of ProDiligence, the technical due diligence division of Delegator, Andrew has helped maximize opportunity and minimize client risk for more than $650M in transactions and counting.
Andrew has been a three-time featured speaker at RetailX, the world’s largest e-commerce trade conference, and is a recognized authority in e-commerce and digital media. He holds a BA in Enterprise Management from the University of Tennessee, serves on the boards of Causeway and the local Cystic Fibrosis Foundation, and lives in Chattanooga with his wife and two sons.
Julie Hochheiser Ilkovich is an award-winning content marketing expert and entrepreneur. She is co-founder and managing partner of Masthead, a full-service content marketing agency. She is also a career expert and the host and executive producer of the WomenHeard podcast. Julie honed her expertise through her roles at Warner Bros. (editorial director of Alloy Entertainment, creators of Gossip Girl, Pretty Little Liars, and The Vampire Diaries), Hearst (site director for the Hearst Teen Network, which included seventeen.com), and AOL (editor and on-air personality at AOL RED, AOL’s teen channel). Julie’s passion for supporting and elevating women led her to become the co-founder and executive director of the Women in Content Marketing Awards (WICMAs).
Julie’s career advice has been featured in outlets including USA Today, Cosmopolitan, Woman's Day, Crain's New York, TheStreet.com, Good Day New York, Great Day Washington, and SiriusXM. She is a graduate of the Boston University College of Communication and a proud recipient of a New York Women in Communications WiCi Award, which celebrates the career achievements of women in communications.