We’re thrilled to introduce you to the winners of the 2026 Women in Content & Marketing Awards (WICMAs). Concluding its eighth year, the Women in Content & Marketing Awards celebrate incredible women across all levels and specialties who are defining the content marketing industry and creating a lasting impact through their leadership.
The 2026 WICMAs honored women across seven categories: WICMAs Content Marketer of the Year, Content Marketing Program of the Year, Marketing Leader of the Year, Pivot, AI Innovator, Rising Star, and Freelance Excellence.
As you’ll see, these women have forged new paths for their brands, clients, and the industry at large. They each bring a thoughtful and innovative approach to their work, and we’re thrilled to celebrate their accomplishments.
The Women in Content & Marketing Awards are presented by Masthead, a content marketing agency founded and led by women, and the Content Marketing Institute.
WICMA Content Marketer of the Year Winners
Small Companies
(less than 500 employees)
Natalia Chung
Director of Communications & Content
PhotoShelter
Marketing leader with 15+ years of experience building brand and content strategy for tech companies, advocacy organizations, and global institutions. I ran social media for the Tokyo Olympics, digital strategy for Van Jones’s Green For All, and built content teams at startups that now generate millions in revenue. I currently lead content and communications at PhotoShelter, a digital asset management platform that powers the NFL, MLB, and 75% of the Top 50 colleges and universities in the U.S. I was also named a WICMA finalist for Content Marketing of the Year in 2025.
Isabel Hewgley
Creative Content Manager
Eagle Creek
Isabel Hewgley is a Creative Content Manager with experience building content and influencer programs from the ground up. She currently leads full-funnel content strategy for Eagle Creek from lifestyle photography to creator partnerships to conversion-focused work for paid social campaigns. As a brand marketer and creative leader, she's passionate about forming meaningful collaborations, telling stories that drive results, and elevating brand presence across every touchpoint.
Eri Hickey
Content Strategy Manager
Britton Marketing & Design Group
Eri Hickey is a Content Strategy Manager at Britton Marketing & Design Group in Fort Wayne, Indiana, where she turns big-picture brand goals into strategies that actually work, blending sharp research, social media expertise, and a genuine curiosity about the people behind the data. With over 10 years of experience spanning industries from coffee carts to medical devices (and everything in between), she's built a career on knowing how to make any brand's voice land, no matter the audience.
Outside of work, Eri is an avid LinkedIn creator. Her goal is to bring a little sunshine back to the professional network platforms by sharing what she's learning, how to create better work cultures, and people-centric marketing tips.
Amy Slotnick
Senior Vice President of Development & Production
Passion Point Collective
Lisa Weisenberger
Vice President, Marketing and Communications
American Association for Respiratory Care
Lisa Weisenberger is an integrated marketing and communications professional who has focused on non-profit and healthcare association work throughout her nearly 30-year career. Focused on improving engagement with members through storytelling, social media, and targeted communications, she currently serves as the Vice President of Marketing and Communications for the American Association for Respiratory Care. In this role, she oversees comprehensive strategy, communication, and content development efforts to advance the mission and vision of AARC, its members, and its scientific journals. Lisa holds a Bachelor of Arts degree in journalism and environmental studies from the University of Iowa and resides in Chicago, IL.
WICMA Content Marketer of the Year Winners
Large Companies
(more than 500 employees)
Lauren Chomiuk
Executive Director, Program Management, Fortune Brand Studio
Fortune Media
Stephanie Davis
Content Marketing Manager
TruBridge
Diane Koczur
Senior Director of Marketing
Evans Hotels
Veronica Magan
Director, Content Marketing & Production
SHRM
Penelope Simmons
Digital Marketing Advisor
FedEx Corporation
Penelope Simmons is a digital marketing and content strategist with more than 15 years of experience leading high-impact marketing initiatives for global brands, nonprofits, and Fortune 100 companies. She currently leads digital marketing strategy at FedEx, where she drives customer-focused content experiences and cross-functional initiatives that support business growth. Throughout her career, Penelope has also held leadership roles with the American Heart Association and Signature Aviation while continuing to advise organizations through her strategic marketing consultancy. Passionate about storytelling, brand strategy, and leadership, she is known for turning complex business challenges into measurable marketing results. A 2026 Women in Content & Marketing Awards finalist for Content Marketer of the Year, Penelope is also pursuing a Doctor of Education in Organizational Leadership, reflecting her commitment to lifelong learning and developing the next generation of leaders.
Content Marketing Program of the Year Winners
Qiucen Li
Account Executive
Nuwa Marketing
Qiucen Li is an Account Executive at Nuwa Marketing, specializing in integrated content marketing, creator partnerships, and cross-cultural brand growth. She serves as the program lead for POP MART’s U.S. Integrated Content Marketing Program, leading creator strategy, experiential activations, and integrated campaign execution that helped strengthen the brand’s cultural relevance among U.S. Gen Z and Millennial audiences. Over the past two years, she has led more than 60 integrated campaigns, built partnerships with over 500 creators across TikTok, Instagram, and YouTube, and helped generate more than 30 million tracked social media views. Passionate about building scalable creator ecosystems, Qiucen develops marketing programs that combine authentic storytelling, measurable business impact, and long-term community engagement. She believes the future of content marketing lies in transforming creator partnerships into sustainable brand ecosystems that drive lasting cultural relevance.
Aimee Rodriguez
Senior Director, Intelligent Content Strategy
Infios
"Aimee Rodriguez is Senior Director of Intelligent Content Strategy at Infios, where she builds continuity across the customer journey from awareness to conversion and guides the organization in evolving content and brand practices for an AI-first world.
She's spent the last 15 years in B2B tech across a variety of portfolios, including roles at IBM and SAS, leading global content and brand strategy, operationalizing content best practices to drive discipline maturity, and building out measurement and performance analytics capabilities.
Aimee has built content marketing functions from the ground up and cultivated teams of strategists, driving cross-functional collaboration with a customer-first point of view and inspiring individuals to bring their best, for themselves, their organization, and each other.
When she's not proving that content can move the bottom line, she's taking down anyone who dares challenge her in word games and adding to her collection of 80s nostalgia t-shirts."
Marketing Leader of the Year Winners
Debbie Bates-Schrott
Chief Marketing Officer
Yes&
Debbie Bates-Schrott is Chief Marketing Officer at Yes&, an independent, fully integrated creative marketing agency, where she leads the marketing and content marketing efforts that have helped nearly double the agency's revenue during her tenure. Since joining Yes& in 2021 as Senior Vice President, Debbie has built a dedicated marketing team, launched the agency's PR program, unified its social media, and led two brand refreshes. Her integrated approach to public relations, thought leadership, social media, and business development has built a growth engine recognized by Adweek, the Financial Times, and the Inc. 5000. Before Yes&, she spent nearly two decades as Founder and CEO of Beyond Definition (formerly Bates Creative) where she led work for Cisco, VMware, and the Department of Defense while earning more than 200 industry awards. A frequent speaker at Adobe, AMA, and ASAE events, Debbie was named a FOLIO: Top Woman in Media.
Amy Higgins
Current Looking
N/A
Global content leader with 15+ years building content functions from scratch at enterprise SaaS companies, most recently with Cloudflare, Twilio, and Salesforce.My work spans global content strategy, the editorial standards that keep brands distinctive in an AI-saturated world, and the operational and measurement infrastructure that proves content's value all the way to pipeline. I've led global teams, managed agencies and freelancers, turned proprietary research and insights into pipeline-generating programs, and built the cross-functional alignment that makes content work across regions and audiences. At the heart of it, I love developing people and raising the quality bar both for the business and the team’s careers.
Amanda Todorovich, FACHE
Enterprise Executive Director, Digital Marketing
Cleveland Clinic
Amanda Todorovich, FACHE, is Executive Director of Digital Marketing at Cleveland Clinic. She leads the strategy behind one of the world’s largest healthcare digital ecosystems and oversees the teams responsible for the organization’s websites, social media, email marketing, digital content, AI initiatives, and marketing technology. Under her leadership, Cleveland Clinic has expanded its digital reach, developed new revenue opportunities, and pioneered innovative approaches to helping patients make informed care decisions. Amanda is a nationally recognized healthcare marketing leader and frequent speaker on digital transformation, consumer behavior, and artificial intelligence. She is known for translating emerging trends into practical strategies that improve the patient experience while delivering measurable business results.
AI Innovator Winner
Staci Bradbury
Sr. Manager, Social Media & Influencer Marketing
Siemens EDA
Staci Bradbury is a creative social media leader with a talent for turning technical concepts into engaging, accessible content. As Senior Manager of Social and Influencer Marketing at Siemens EDA, she crafts compelling social-first stories that drive thought leadership and engagement within the global engineering and semiconductor communities. Staci is passionate about bridging the gap between specialized knowledge and everyday understanding.
Sara Sawyer
Director, Content Strategy
Thomson Reuters
Sara turns expertise into stories that stick — and leads a team who does the same, as Director, Content Strategy at Thomson Reuters. Her path through a range of marketing roles built the foundation for what would become her niche: content marketing, the place where strategy meets storytelling. She believes great content resonates, inspires, and stays with people long after they've scrolled past it. Today, Sara guides her team through a full-funnel content strategy that blends creative risk-taking with data-driven rigor, championing the use of AI not as a shortcut but as a creative partner — accelerating ideation, sharpening messaging, and freeing up space for bigger, bolder ideas. She's been recognized for driving global campaign success and for building teams that consistently punch above their weight.
Pivot Award Winners
Katharine Quinn
Founder + CEO
And That’s Media Group
Rising Star Award Winners
Eliana Goodman
Social Media Associate
J.P. Morgan Wealth Management
Eliana is a Social Media Associate at J.P. Morgan Wealth Management in New York City, where she helps shape the brand’s voice across social media and content.
She began her career at OXO as a Marketing Coordinator, building a strong foundation in brand marketing before growing into her current role leading social strategy and community-building efforts.
Her work today spans content creation, brand partnerships, and influencer marketing, with a focus on crafting campaigns that feel authentic and resonate with target audiences. Eliana brings a strategic mindset, keen attention to detail, and a deep understanding of consumer engagement, helping turn online interactions into lasting community connections. Being named a Rising Star finalist is a meaningful milestone in her professional journey and a reflection of her passion for building brands that people genuinely connect with.
Freelance Excellence Winner
Satta Sarmah Hightower
B2B Marketer| GTM Messaging and Content for Tech Startups & Scale-ups
Talented Tenth Media, LLC
Satta Sarmah Hightower is a former journalist turned GTM content partner for B2B tech companies. Through her strategic storytelling consultancy, Talented Tenth Media, LLC, Satta helps enterprises, executives, and thought leaders communicate their ideas with clarity and impact.
Arestia Rosenberg Rzewnicki
Founder & CEO
Arestia Creative and Production LLC
For over 15 years, Arestia Rosenberg Rzewnicki has built a career at the intersection of creative direction, content strategy, and storytelling, spanning film, television, advertising, and media. Filmmaking led her to branded content and content strategy; content strategy led her to ghostwriting books for founders and thought leaders. Throughout, her focus has stayed the same: telling compelling stories that move people.
That throughline runs through video and brand strategy work recognized with official selections at SXSW and AFI Docs, awards including the Webby and London International, and ghostwriting work that has landed clients book deals with major publishers and bestseller status. She has been featured in Contently, Creative Mornings, and Shoutout LA.
Formerly of Happy Madison Productions, Hill Holliday, and The Daily Beast, Arestia's path to consulting began with a two-year stint as a digital nomad, traveling the world before she landed in Los Angeles, where she's based today.
Meet the 2026 Women in Content & Marketing Award Finalists!
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Small Companies:
Amy Slotnick, Passion Point Collective
Ashley Jones, TRX Services
Ashley Womble, Brave Health
Claire Brodsky, CB Design & Creative
Emily Wise, Zenity
Eri Hickey, Britton Marketing & Design Group
Isabel Hewgley, Eagle Creek
Lisa Weisenberger, American Association for Respiratory Care
Morgan Norris, TREW Marketing
Natalia Chung, Photoshelter
Ruby Sharma, PRO Consulting LLC
Tanvi Chauhan, Savannah Area Chamber of Commerce
Large Companies:
Christina Cardoza, IDC
Diane Koczur, Evans Hotels
Emma Lieberman, Impact Networking
Lauren Chomiuk, Fortune Media
Lexi Jarman, Financial Times
Penelope Simmons, FedEx Corporation
Rachel Ferrigno, Zoetis
Stephanie Davis, TruBridge
Tovy Levy, Siemens EDA
Veronica Magan, SHRM
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Aimee Rodriguez, Infios
Ashley Fagan, Alchemer
Cathy Hill, ImageTrend
Irene Hulede, American Society for Microbiology
Maureen Lally, First Advantage
Qiucen Li, Nuwa Marketing
Sarika Chawla, MMGY Global
Stacie Manger, American Forest & Paper Association
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Small Companies:
Christina Parsons, United Franchise Group
Debbie Bates-Schrott, Yes&
Gemma Craven, Scribd, Inc.
Nilofer Vahora, amika
Rachel Trindade, Zonar
Rene Ryan, BackPocket Agency
Large Companies:
Amanda Todorovich, Cleveland Clinic
Amy Higgins, N/A
Jess Lindberg, ScienceLogic
Maureen Lally, First Advantage
Michelle Tanner, Lincoln Financial
Terry Coniglio, Hofstra University
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Beth Yezzi, Yes&
Gabie Boko, NetApp
Jessica Marcello, Karbon
Laura Baker-Finch, People Inc.
Laura Sankowich, Biz2Credit
Lucia Giles, Vanta
Sara Sawyer, Thomson Reuters
Shae Henrie, AdRoll
Staci Bradbury, Siemens EDA
Veronica Magan SHRM
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Jacqueline Almanza, HB Electric and Construction
Katharine Quinn, And That's Showbiz
Krista McCourt, Health eCareers
Krysten Schenk, Corwag Entertainment
Tanvi Chauhan, Savannah Area Chamber of Commerce
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Charlie Bosler, The Aussie Founders Club
Eliana Goodman, OXO
Liana Chavez, Breakaway
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Arestia Rosenberg Rzewnicki, Arestia Creative and Production LLC
Monica Wallis, Copy That
Satta Hightower, Talented Tenth Media, LLC
Sheena Fronk, wanderluster co.
Tawny Lara, Author + Cofounder